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09/2008 - current: altex marketing OÜ, Head of Technical Services, Partner, Member of the Board.
I run many of the projects at altex and am especially responsible for measuring the performance of websites and internet advertising campaigns. I am altex marketing web analytics and search engine optimisation (SEO) specialist and am heavily involved in the execution of other technical services, as well as digital auditing.
I am an experienced consultant and trainer and regularly speak at internet marketing seminars. Check altex internet marketing events calendar for the upcoming training schedule.
related websites: altex.ee, altex-marketing.com, internetiturundus.com, spindo.eu, epostel.eu, eturundus.com, angloestonian.com, efootprint.com, tallinnblogfest.com
03/2008 - current: Webistre Solutions OÜ, Co-Founder.
Programming and Web Portal Management start-up company. Main project currently developed and launched is Estonian Fast Loan Search Engine.
06/2007 - 08/2008: altex marketing OÜ, Head of Estonian Operations, Partner, Member of the Board.
I was leading altex team in Estonia. Altex is a young and fast-growing Internet marketing agency in Estonia. In 2007 altex opened offices in London and Riga. My specialist area in altex has been mostly related with web analytics, campaign tracking, website evaluations, search marketing and customer trainings.
09/2007 - 12/2007: University of Tartu, Faculty of Economics and Business Administration, Contractual Lecturer
10/2006 - 05/2007: altex marketing OÜ, Internet Marketer.
Main resonsibles involved website evaluations, organizing e-marketing seminars, SEO, SEM, copywriting.
02/2004 - 06/2004: Self Employed Enterpreneur
Insurance consultations, organizing and promoting seminars.
10/2002 - 06/2003: Estonian Defence Forces, Artillery Military Unit, Tapa (04. 2003 – 06. 2003 Kuperjanov's Infantry Military Unit, Võru), Radio Operator
2003 - 2007: University of Tartu, Economics and Business Administration (B.A. Degree).
Topic of final thesis: Establishing a Dynamic Pricing Strategy on the Internet for Webdeal LTD.
In 2005 defended a research project: Establishing Management Control System in LLC Näpi Construction.
2005 - 2006: University of Bologna, Economics Departement of Rimini College (Erasmus/Socrates Program), Visiting Student
1999 - 2002: Nõo Science School, Special Class of Physics. Graduated with honours.
1998 - 1999: Franklyn County High School, Indiana, USA (YFU Program), Exchange Student. Graduated 12th grade with GPA 4,5 out of 5.
My speaking engagements have included various topics related with internet marketing such as web analytics, online PR, search engine marketing and optimization and content strategy development. I have also been doing training sessions for companies about internet marketing related topics, mainly about how to measure different online channels and how to make web analytics work for the business. My latest speaking engagements include:
"Kuidas osalusveebis aktiivselt kaasalööjate arv kahe kuuga neljakordistus?" ("How Active Participants at Osale.ee Grew by Four Times in Two Months?") - Point Estonia, Turunduskomeet 2010, 11/2009 (Tallinn, Estonia)
"Töötuba: Internetiturunduse ja kommunikatsiooni mõõdetav juhtimine" ("Workshop: Measurable Management of Internet Marketing and Communications") - Pärnu Management Conference, co-hosted with Robin Gurney, 10/2009 (Pärnu, Estonia)
"Kuidas muuta oma e-pood otsingumootoris leitavaks" ("How to Make Your E-Shop Visible in Search Engines") - Äripäev E-Commerce Workshop, 09/2009 (Tallinn, Estonia)
"Veebianalüütika" ("Web Analytics"), "Veebilehe käideldavuse põhitõed ja nõuanded" ("Website Accessibility Basics and Tips"), "Veebilehe optimeerimine otsingumootoritele" ("Search Engine Optimisation") - Archimedes Foundation Internet Marketing Training, 06/2009 (Tallinn, Estonia)
"Töötuba: Google Analytics" ("Workshop: Google Analytics") - International Classified Media Association Conference, 05/2009 (Tallinn, Estonia)
"Internetiturunduse töötuba: Veebilehe efektiivsuse mõõtmine ja online reklaamikampaaniad" ("Internet Marketing Workshop: Measuring the Effectiveness of the Website and Online Advertising Campaigns") - Pärnu Marketing Conference, co-hosted with Meelis Ojasild and Peeter Marvet, 05/2009 (Pärnu, Estonia)
"Veebianalüütika - kas Google Analytics hammustab?" ("Web Analytics - Does Google Analytics bite?") - e!15 Seminar, 04/2009 (Tallinn, Estonia)
"Kodulehe efektiivsuse analüüsimine ja parandamine" ("Analysing and Improving the Effectiveness of the Homepage") - e!TASUTA Seminar, 01/2009 (Tallinn, Estonia)
"Majanduskriis & veebianalüütika" ("Economic Crisis & Web Analytics") - keynote speaker at e!Performance Seminar, 11/2008 (Tallinn, Estonia)
"Veebilehe optimeerimine otsimootorite jaoks" ("Search Engine Optimization"), "Otsimootoriturundus" ("Search Engine Marketing"), "Online-kampaaniate mõõtmine" ("Measuring Online Campaigns"), "Oma kodulehe ja online tegevuste hindamine" ("Evaluating Your Web Site and Online Activities"), "Konkurentsi analüüs veebis" ("Online Competitor Analysis") - Tartu Science Park Internet Marketing Seminar, 06/2008 (Tartu, Estonia)
"Nähtavus otsimootorites - kuidas olla leitav?" ("Visibility in Search Engines - How to Be Findable?"), "Veebilehe ja e-poe loomisest - mida tuleb arvestada?" ("Developing Web Site and E-Shop - What Needs to Be Considered?") - Võru County Technology Incubator Internet Marketing Seminar, 06/2008 (Väimela, Estonia)
"Kodulehe analüüs ja sisustrateegia" ("Homepage Analysis and Content Strategy") - Tourism Marketing Seminar, 03/2008 (Pärnu, Estonia)
"Koduleht kui e-suhtekorraldaja" ("Homepage as Online Public Relation Organizer") - Pärnu Conference, 01/2008 (Pärnu, Estonia)
"Sõber saidistatistika" ("Web Site Statistics as a Friend") - Eturundus!11 Conference, 01/2008 (Tallinn, Estonia)
"Eduka veebilehe ABC" ("Succesfull Website ABC") - Valga County IT Evening, 11/2007 (Soontaga, Estonia)
"Kuidas mõõta online kampaania efektiivsust" ("How to Measure the Effectiveness of an Online Campaign") - Äripäev Internet Marketing Seminar, 10/2007 (Tallinn, Estonia)
"Sissejuhatus veebianalüütikasse" ("Introduction to Web Analytics") - Specialist Training, 08/2007 (Marciena, Latvia)
"Sinu 372 külastust" ("Your 372 Visitors") - Eturundus!9 Conference, co-presentation with Peeter Marvet, 06/2007 (Tallinn, Estonia)
For more information about possible presentation topics at your next event, please contact me at .
"Internetiturundus" ("Internet Marketing"), University of Tartu, Faculty of Economics and Business Administration, autumn 2009
"E-äri kursus" ("The Course of E-Business"), Estonian Business School, Department of Entrepreneurship, guest lecturing, autumn 2009
"Interaktiivne andmebaasi- ja otseturundus" ("Direct, Interactive and Database Marketing"), Tallinn University, Baltic Film and Media School, spring 2009
"Internetiturundus" ("Internet Marketing"), University of Tartu, Faculty of Economics and Business Administration, autumn 2008
"Sissejuhatus ettevõttemajandusse" ("Introduction to Business Administration"), University of Tartu, Faculty of Economics and Business Administration, autumn 2007
"Meediakasutuse praktikum: Internet" ("Media Use in Public Relations: Internet"), University of Tartu, Faculty of Social Sciences, Departement of Journalism and Communication, autumn 2007
My main interests concern e-marketing, e-business management and dynamic pricing.
Apart from Estonian, which is my mother language, I speak fluently English and Italian. I know also the basics of Russian and German.
Since February 2007 I have been contributing to the global DMOZ open directory project as an editor.
Since the beginning of 2009 I have been writing a short column in Arvutimaailm (the leading computer magazine in Estonia) as one of the web critics.
During my spare time I enjoy most of all spending time with my family and being in the nature. I own also an unique project car Eagle SS, which I plan to rebuild. It is probably the only Eagle SS sports car in Estonia and Baltics.
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